Our client, a major 3rd party Administrator, is looking to hire a Senior Marketing Manager To develop, build and deliver compelling multi-channel marketing campaigns to raise their brand awareness and drive demand generation activity across two of their key service lines; Funds and Capital Markets.
The successful candidate will have the following experience:
- 5+ years’ marketing experience in a similar role in a financial services business
- Knowledge of funds and capital markets sectors highly desired
- Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM, CMS, Google Analytics, marketing automation and email software (to measure the performance of the content plan and optimise accordingly
- Development of segment marketing plans and campaign definition
- Value proposition, positioning and persona development
- Excellent English communication skills (written and spoken) – you know what works well on the web, social media, email and in print, with attention to detail
- Experience producing thought leadership content
- Ability to work autonomously and prioritise work
- Creative mindset with an understanding of how to communicate visually and bring ideas to life in a variety of mediums
- Project coordination: managing multiple stakeholders and activities to a deadline
- Strong understanding of marketing analytical tools and hands-on experience of using marketing systems such as CRM, CMS, Google Analytics, marketing automation and email software (to measure the performance of the content plan and optimise accordingly
- Ability to interact confidently, build relationships quickly and establish credibility
If this is of interest please do get in touch, or apply below.